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Brian Christopher turns playing slots into a successful business. Most people play slots as a form of entertainment. They know that, while they may win from time to time, in the long run the house has got you beat. But there is another way to make money from the slots, and Brian Christopher has tapped into that rich vein. Join Brian Christopher for a Group Slot Machine Pull in the High Limit Room at a Casino near you! Home Events Shop RUDIES Fan Club Blog ABOUT Press Links WATCH ON YOUTUBE. Live Stream & Event Calendar. All official event dates are posted here as they are announced. Please check back often as we add more events! Brian Christopher certainly didn’t. But not only has he made it his livelihood, he’s a rock star in the gambling world. Christopher, 39, grew up in Burlington, Ont.
When well-known gambling YouTuber Brian Christopher reached out to the Coeur d’Alene Casino this month about streaming live video of him playing gaming machines at the first casino to reopen after nationwide pandemic-related closures, managers were hesitant.
The casino had never allowed anyone to film their experience inside, marketing director Yvette Matt said.
Luckily for Christopher, he had a track record with Matt from her previous job at the San Manuel Casino in California, which used his videos to promote new machines.
Allowing Christopher to film, Matt said, was a win-win, because Christopher was running out of content from several weeks of casino closures and the Coeur d’Alene Casino wanted to educate people about its safety measures.
“I feel it’s kind of like my duty to help support them during this time,” said Christopher, who has 250,000 subscribers on his main YouTube channel and has reached out to dozens of casinos. “I thought it would be a good opportunity to show everyone in the U.S. what it’s like to be in a casino right now.
“I want to kind of put them at ease,” Christopher, who is from Los Angeles, added during an interview. “We can get through this together.”
He started doing YouTube full time a few years ago in the months after videos he posted for fun of him playing slot machines in Las Vegas found a following. His viewership kept growing and now his channel sees more than a million views each week.
“It’s super rewarding to have a voice, to have a position to make a difference,” Christopher said about his job as a YouTuber. “I’m very grateful that I’m able to do something.”
Christopher arrived at the Spokane International Airport Tuesday after testing negative for COVID-19 in California right before his trip. He then drove straight to the reservation casino in a car he rented.
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“It was beautiful scenery on my drive,” Christopher said, adding that he wants to return and explore more of the outdoors.
Employees followed Christopher during his videos to ensure he held to his policy of just recording himself and the machines, not other people. Matt was with him to make sure he had correct information to give YouTube viewers about casino precautions.
“His fans would say, ‘Do you feel comfortable? Are you afraid to be out in a casino?’ ” Matt remembered. “He was like, ‘No, I’m not afraid at all.’ ”
The casino reopened May 1 with strict social distancing and cleaning guidelines in place after maintaining wages and benefits for employees for weeks. The reservation and Benewah County have had no confirmed COVID-19 cases.
The facility quickly hit capacity during its first day back open and some waited in line for as long as 45 minutes to get inside due to strict limits on capacity. The casino has seen a lower volume of steady traffic since, Matt said.
Christopher made a point not to announce his travel plans, so hundreds of fans wouldn’t travel to see him, as they usually do. He also said during videos that he wouldn’t greet fans or take photos, though some people did recognize him at the casino.
Matt said she didn’t think Christopher’s presence brought a noticeable increase in traffic while he was there.
In his first video, which was streamed by more than 4,000 people, Christopher described how his temperature was checked, the mask requirements and the hand-washing stations.
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“It’s amazing to be back,” he said during the video.
He also decided to donate to casino staff about $1,600 he raised from viewers who sent him money during two livestreams from Idaho. Funds from a third video went to COVID-19 research efforts, according to Christopher.
“I think it was a pretty cool experience, and I would hope that maybe moving forward we work with him again,” Matt said. “Then we could actually do a promotion with him where we encourage people to come see us.”
Christopher returned to Los Angeles on Saturday and plans to visit more casinos as they reopen in the coming weeks.
He said he reached out to Northern Quest Resort & Casino, which opened Tuesday and does not allow video on the gaming floor. He was turned down for a number of reasons, according to the facility.
Northern Quest, Coeur d’Alene and Kalispel casinos are among 14 other casinos that have opened across the country in the last week, according to the American Gaming Association. They are the only facilities open on the West Coast.
“Northern Quest has extremely limited marketing and advertising campaigns in internal markets only at this time,” Julie Holland, a casino spokesperson said in an email. “While we understand that Northern Quest is one of the only casinos currently open for business in the United States, we don’t encourage cross-country travel.”
Christopher said he’s used to being turned down, as well as being the first person to film in a casino.
“They are coming around to it because they are realizing the power of social media,” he said.
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Brian Christopher, the host of the BCSlots YouTube channel, is one of the biggest slot YouTubers out there.
After trying to become a full-time actor in Hollywood, he has risen to fame in the slot gaming community and even had a Forbes article about him, following his channel being shut down by YouTube in 2018.
With over 206,000,000 views on his channel, Brian is even more popular than his fellow slot gamers, such as Slotlady.
What’s more, Brian is also a shrewd businessman. In early 2021, he opened Brian Christopher Slots at Plaza, a BCSlots branded gaming area at the Plaza Hotel and Casino in Las Vegas. The venue will, without a doubt, become a place of pilgrimage for fans of the YouTuber.
Start of the Channel
Before becoming a popular Youtuber, Brian had a brief tenure as an actor, playing in such TV series as Stock and Awe and The Listener, while later getting a small part in The Leftovers.
He started the BCSlots channel as a hobby in 2016. However, when the subscribers’ count starter to grow, he recruited more people to work on the channel and is at 323,000 subscribers as of January 2021.
This success is largely attributed to the fact that videos are posted daily. In the videos, Brian is traveling across the US, visiting various casinos, winning, losing, reacting, and regularly live streaming his gameplay.
Another peculiarity is the so-called “Group Pull”, in which the fans that travel with him all bet collectively on a single slot.
Additionally, he has an official fan-club of Rudies, the name he has given to his audience. The club members get access to special live streams and exclusive offers on his merch.
Channel Suspension Controversy
Brian Christopher Slots Current
In June 2019, YouTube has suspended his channel, due to Community Guidelines violation in one of his videos. However, the video was the same as others and contained no dangerous acts, to which YouTube was referring to.
The drama around it caused quite a stir and even Forbes author David G. Schwartz has covered it. As Brian said: “For them to turn around and shut me down with zero explanation hurts.”
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After filing an appeal only to be denied, he received a short email from YouTube saying that his channel was reinstated after a re-review. No apology or explanation was given by YouTube.
He is now uncertain about the channel’s future, as YouTube might just do it again at some point. Even though he is going stronger than ever and the Rudies can support him off of YouTube if anything goes wrong, not being sure about his passion and livelihood can be discouraging.
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Nevertheless, Brian Christopher doesn’t seem to stop. The same night his channel was back up, he won a major $10,000 jackpot, which you can watch below:
Patreon — How to Become a Rudie
As mentioned above, Brian Christopher, just as many other YouTubers, has a name for his fans — rudies. They can be regularly seen accompanying him in the videos or during his slot cruise. Some of the fans are his Patreon supporters, who get certain rewards by pledging monthly donations.
The levels of support start at $5, which provides the patron a possibility of a private casino live stream from Brian, early access to his events and access to the patron-only Facebook group. Some other Patreon perks from BCSlots include:
- Celebratory Rudies Chip on each Anniversary
- Follow from Brian on social media — $10
- Co-Producer credit on all videos — $50
- Guaranteed access to any Brian Christopher’s group event — $100
- Private VIP casino tour with Brian every 6 months of being a patron at that level — $500
- Senior executive producer position — $1,200
COVID-19 Casino Tour
Brian Christopher made it to the front pages of several news websites in the summer of 2020 when he organized a tour of 21 casinos during the coronavirus outbreak.
The goal of the tour was to see what measures casinos were taking in order to ensure employee and patron safety during the pandemic. The blogger shared his findings through his official website.
At the end of the tour, Brian concluded that many casinos followed government rules perfectly, while others were either overzealous or reckless.
Read Bob Casino’s full coverage of BCSlot’s Covid-19 casino trip.
Brian Christopher Slots at Plaza
In early 2021, Brian and the Plaza Hotel and Casino in Las Vegas announced a trailblazing joint project that forever changed the relationship between slot bloggers and gambling venues.
The project is called Brian Christopher Slots at Plaza, a special BCSlots branded gaming area at the Plaza Hotel.
It features sixteen of Brian’s favorite slots, including such land-based hits as Cleopatra II, Coyote Moon, Dollar Storm, Lock It Link Huff N’ Puff, and Lightning Zap.
This development is monumental as it is showing that offline gambling venues are paying increased attention to Twitch slot streamers and casino YouTubers.
Jonathan Jossel, the CEO of the Plaza Hotel & Casino, said that his company believed that social media influencers like Brian Christopher have completely transformed the way the general public views slot machine gaming.
With the ability to share your wins and losses with millions of people at a tap of a button, offline gambling is becoming as social as its online counterpart.
The company believes that, by opening a BCSlots themed section of their casino, they will be able to attract some Brian’s 320,000+ subscribers to their venue.
And the company’s gamble seems to have already paid out, with Jossel stating that the BCSlots area has already brought a lot of new business to the casino.
Brian Christopher New Slots Videos
Brian Christopher Net Worth
Naturally, Brian does not disclose how much he makes from videos on YouTube. Nevertheless, it’s safe to assume that the income from playing slot machines alone is enough to keep playing them, seeing the amount of videos where relatively big wins take place.
The said YouTube channel would not bring too much income, however, as gambling videos cannot be monetized. The only income here would be donations made during live streams.
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A lion’s share of his net worth would obviously come from Patreon. The BCSlots channel is supported by 1949 patrons (updated Septrmber 2020). Considering that the smallest pledge level starts at $5/month and that there are two Executive Producers ($500 pledge), 6 Associate Producers ($100), 11 Co-Producers ($50) mentioned in his latest video descriptions, Brian is bound to get around $10,000 a month from Patreon alone.
This doesn’t include Brian’s merch in his online store or special events, such as the slot machine cruise or Rudies Weekend 2020.
Bcslots Patreon Logo
It is important to note, however, that most of the money goes to content creation. As Brian himself puts it on his Patreon page, editors, marketing and social managers, assistants as well as photographer and videographers are required to produce the videos. On top of that, traveling expenses for casino trips cost a dime as well.
Considering the factors above, most of Brian Christopher’s Patreon earnings likely go into his online store or his channel.
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This article was updated on February 3, 2021.